Toyota generates more than 2 million leads each year from handraisers, yet it wasn’t engaging these prospects. Our challenge: Segment this diverse pool of people who opted in through widely ranging contact points, and create a program capable of addressing each person’s needs, interests and expectations.
Through the intelligent use of data and technology, we created a personalized email program featuring dynamic content that addresses the appropriate stage of the customer’s journey, from awareness and exploration to purchase.
The program is paying for itself.
18,000 active shoppers qualified
55% lift in sales
$54 net return on investment
This program is a winner of the 2014 international DMA Echo awards.
Branding and design for a modern Asian eatery specializing in regional bowls that boasts "it's not your mama's rice bowl!"
We set out to provide outdoor enthusiasts with a virtual experience of 4Runner’s off-road capability and empower them to participate in the action while supporting sales and maintaining enthusiasm for the vehicle.
Using targeted email and direct mail communications, we drove traffic to a landing page that gave SUV shoppers a chance to virtually test-drive the 4Runner from the comfort of their desktop, tablet or mobile device in a hyper-real off-road adventure.
Within four months, our communications to more than 250,000 consumers resulted in an 18% sales lift and a 196% ROI.
Winner of the 2015 Addy Awards.
Extend Toyota’s brand engagement at Stagecoach, the world’s largest country music festival, without interrupting the concert experience.
For two days, we put on the tailgate of the weekend. We set up Toyota Tailgate in the RV Resort next to the festival grounds and created an integrated campaign that drove festivalgoers to our after-hours activation. We made Toyota a part of the country music culture while seamlessly keeping its trucks center stage.
Our tailgate activated 1,093 qualified shoppers who interacted with Toyota’s vehicles over two days. For every hour our grills were grilling, we opted in more than 136 people into the program and sparked social media engagement with #ToyotaTailgate.
Homepage concepts for the global redesign of Max Steel 2013.
Art Direction and design for the 2008 Lexus Hybrid brochure and sample spreads from the 2009 model brochures.
Creative Direction for AND-B 2013 Fall lookbook.
Toyota came to us with the challenge of engaging current RAV4 owners who weren’t in our email database to upgrade to a new RAV4 and opt in to our life-cycle marketing program. Our objective was to stand out among cluttered mailboxes and create an emotional connection with the product through our digital experience.
Since our mailing date was shortly after Valentine’s Day, we created a love letter from the RAV4 that rekindled relationships with the vehicle. By crafting a voice for the car, we made a personal experience that stood out from the average direct mail communication. Each letter led to a steamy microsite that pointed out the vehicle’s features, making our target fall in love all over again.
3,920 letter recipients went online to our digital extension and interacted with the site. We were able to reduce cost per lead by half and also communicate with a valuable owner audience that is 18 times more likely to purchase a vehicle. Additionally, some recipients actually replied to the mailing address of the DM, creating dialogue between product and consumer.
Art direction and design for photo shoots, print, and digital.
Micro site design for Disney’s Make Your Mark Style Studio fashion collection.
Creative Direction for e-commerce online store photography.
2012 Roxio Creator Suite packaging redesign/refresh.
I was the co-owner of women's streetwear line, RIOTGRRRLS/PYT, which sold to stores such as Planet Funk and Metro Park. I provided Art Direction and design for tech packs, t-shirt and tank designs, website and branding. I worked closely with manufacturers to produce the products and had a hand in sales to stockists.
Illustrations by Evanimal.
Design and creation of Plantronics Smarter Working iBook.
Art direction for banner ads and demo videos designed as a part of two test campaigns in an effort to reinvent Torani's image, educate consumers, build awareness, and make their products more consumer-friendly.
Various spreads designed during my time as a Design Consultant for proposals and development pitches for architectural firm, Johnson Fain, in DTLA.
Printed materials for the branding of DTLA'S First & Hope Supper Club.
During my time at OIC I redesigned the agency's website.