Toyota targets millions of prospects a year through email. In reimagining the massive program, the communications now consist of modularly designed, dynamically populated rich content that is strategically formulated based on each consumer's interest. The program includes three touch points along with a monthly newsletter curated for each audience in Toyota's database.
This program is a winner of the 2014 international DMA Echo awards.
22.5% lift in click rates
10,000 shoppers identified
500% increase in incremental sales
Branding and design for a modern Asian eatery specializing in regional bowls that boasts "it's not your mama's rice bowl!"
This was a sustainment effort for the Toyota 4Runner which included direct mail, email, and an interactive video component. Engaged viewers are treated to the direct mail piece asking them to amp up their journey in 3-D. Consumers are taken through a tactile experience allowing them to digitally test drive the vehicle by selecting their own adventure. The campaign includes 12 unique paths.
Winner of the 2015 Addy Awards.
ROI of 196%
Sales up 18%
Creative Direction for AND-B 2013 Fall lookbook.
Homepage concepts for the global redesign of Max Steel 2013.
Art Direction and design for the 2008 Lexus Hybrid brochure and sample spreads from the 2009 model brochures.
2012 Roxio Creator Suite packaging redesign/refresh.
Micro site design for Disney’s Make Your Mark Style Studio fashion collection.
Art direction and design for photo shoots, print, and digital.
Creative Direction for e-commerce online store photography.
I was the co-owner of women's streetwear line, RIOTGRRRLS/PYT, which sold to stores such as Planet Funk and Metro Park. I provided Art Direction and design for tech packs, t-shirt and tank designs, website and branding. I worked closely with manufacturers to produce the products and had a hand in sales to stockists.
Illustrations by Evanimal.
Design and creation of Plantronics Smarter Working iBook.
Art direction for banner ads and demo videos designed as a part of two test campaigns in an effort to reinvent Torani's image, educate consumers, build awareness, and make their products more consumer-friendly.
Various spreads designed during my time as a Design Consultant for proposals and development pitches for architectural firm, Johnson Fain, in DTLA.
Printed materials for the branding of DTLA'S First & Hope Supper Club.
During my time at OIC I redesigned the agency's website.