Tailgate at Stagecoach

Extend Toyota’s brand engagement at Stagecoach, the world’s largest country music festival, without interrupting the concert experience.

For two days, we put on the tailgate of the weekend. We set up Toyota Tailgate in the RV Resort next to the festival grounds and created an integrated campaign that drove festivalgoers to our after-hours activation. We made Toyota a part of the country music culture while seamlessly keeping its trucks center stage.

1,093 qualified shoppers who interacted with Toyota’s vehicles over two days 136 opt ins per hour 26% more handraisers year-over-year