I created and lead the official internship program RAPP Sessions, established in 2014, that searches for students from all over the US to come for a two month summer program at the agency. I built a committee to interview candidates and serve as mentors each year. We publicized this by promoting our program through seminars at universities and engaging them in a partnership that allows use of our collective knowledge for relevant presentations and projects.
The program accepts six students each year from varying backgrounds (Art Directors, Writers, and Strategists) who are then divided into two groups and compete against each other. We hand them a timely brief and mentor them through the process of what it's really like working at an agency and teach them how to collaborate. Their work becomes a reality by the end of the program through a fixed budget we provide along with support from our agency resources.
This page provides an example of one team's solution to a brief about the California drought. A full version of the presentation can be downloaded here.